WhySQL?

When we describe our overall service architecture to smart people who have been involved in other big services, the two most common questions are: Why is your structured data stored in SQL databases instead of something like [big-data, web-scale, No-SQL platform X]? Why are you running your own hardware instead of hosting Evernote in [cloud service provider Y]? These are both valid and interesting questions. I’ll start with #1 and

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