EVERNOTE LAUNCHES 'THE TRUNK' TO SHOWCASE INTEGRATIONS BUILT ON THE EVERNOTE PLATFORM
The Trunk to Ease Discovery of Complementary Products, Increase Revenue for Partners
Mountain View, Calif.—July 14, 2010— Evernote, makers of the popular multi-platform memory enhancing service, today announced the launch of The Evernote Trunk, a dynamic catalog designed to help users discover complementary products, applications and content that enrich their Evernote experience. The Trunk also provides increased exposure and revenue opportunities to the ever-expanding number of products and services that tie into Evernote's platform for human memory.
The Trunk is built into the desktop and Web versions of Evernote, allowing users to explore dozens of partner offerings, ranging from document scanners to voice transcription services to collaboration platforms to PDF annotation tools. Every product contained within the Evernote Trunk leverages some, or all, of Evernote's powerful features, including cross-platform synchronization, image recognition, note creation and storage. In addition to hardware and software, the Trunk introduces a new distribution opportunity for publishers and content providers with its 'Notebooks' category.
"Evernote's evolution from personal tool to human memory platform has been thrilling," said Phil Libin, CEO of Evernote. "Our vision has never changed: Evernote is here to help people remember everything. Over the past two years, that has become a vision shared by thousands of developers worldwide that have made Evernote a key component of their applications. The Trunk takes all their amazing work and places it squarely in front of our over three and a half million users. It's really exciting to see Evernote bring more value to our users and increase the visibility of our partners at the same time."
New and exciting integrations
The Trunk contains a number of brand new integrations that enable many much-requested Evernote features:
- Voice transcription: Dial2Do, pliq.me, QuickTate
- PDF annotation: PDFpen, Nitro PDF Reader
- Mindmapping: Zeptopad Planner Note
- Publishing and sharing: Lil'grams
- Business card and receipt scanning: ScanBizCards, Receipts
Exclusive content partners
The Trunk includes a new 'Notebook' category, which features exclusive content assembled for Evernote by lifestyle and special interest publications. At launch, the Trunk includes notebooks by Make Magazine, Cool Hunting, California Home and Design, and BlackBook Magazine, as well as collections of games and puzzles from Puzzazz.com and notebooks of useful tips from the Evernote Tips blog. To take advantage of this feature, users simply select the content of interest, and a new notebook is automatically delivered to their account without affecting their monthly upload allowance.
"We love Evernote. It helps us collect and share the research that makes Cool Hunting possible," said Josh Rubin, editor in chief of Cool Hunting. "Being a launch content partner in the Evernote Trunk is a really great opportunity. We're able to give Evernote users some exclusive Cool Hunting content, demonstrate the exciting things that users can collect online and, at the same time, we're exposed to Evernote's huge base. We're eager to see the response to this new approach to content distribution."
Easier access to all integrations
The goal of the Evernote Trunk is to raise awareness of all Evernote integrations, both new and existing. At launch, the Trunk contains 91 hardware, desktop, Web and mobile partners, as well as Evernote products. Previously announced partnerships include:
- Hardware: Canon, Fujitsu ScanSnap, Lexmark, Sony, Eye-fi, Nokia, Doxie
- Mobile: AP Mobile, Seesmic, JotNot, reQall, Awesome Note, Egretlist
- Desktop and Web: SAP Streamwork, OfficeDrop, TimeBridge, ritePen
"Frankly, we developed Egretlist for ourselves. We use Evernote every day and we were looking for task management features that weren't available, so we built them," said Juan Arzola, creator of Egretlist. "What we didn't anticipate was the revenue potential of creating this app. It turned out that there were many Evernote users looking for the functionality our app provides, which has translated into a very nice return. We're really looking forward to more Evernote users discovering our application through the Evernote Trunk."
Thousands of developers worldwide are using the Evernote API to create software and hardware Evernote integrations. International Trunk applications include: Kooaba Paperboy (Switzerland), FastEver (Japan), Nokia (Finland), Tarpipe (Portugal), Awesome Note (Korea), pliq.me (Russia), Dial2Do (Ireland) and Nozbe (Poland).
"Working on the Trunk has been an eye-opening experience," said Seth Hitchings, director of partner integrations at Evernote. "I've had the pleasure of collaborating with partners around the world ranging from the smallest startups to large multinational corporations, and across the board the commitment to quality and innovation is striking. It's great to see all the wonderful integrations that we're launching today, but it's also very exciting to look forward to all of the upcoming releases that will continue to add capabilities to the Evernote platform."
The Trunk, Phase 2: In-app purchasing
The next phase of the Trunk, which will be available this winter, will introduce in-application purchasing and other revenue opportunities for listed products. Trunk partners will be able to list free and paid products within the Trunk. The in-app purchasing will extend to hardware, software, services and Notebook partners.
To explore the Trunk, click on the new Trunk icon found in the latest release of Evernote for Windows, Evernote for Mac and Evernote Web. The Trunk is coming soon to Evernote for iPad and other mobile Evernote platforms.