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A twenty-person interdisciplinary team in Migros’ gastronomy division was tasked with developing new concepts to accommodate changing food consumption trends. Guided by design thinking methodologies, Head of Gastronomy Sandro Bedin led his team to conduct customer research at Migros Restaurant and Take Away locations throughout the country. They turned to Evernote Business to manage the vast and varied data gathered.
While conducting interviews across German-, French-, and Italian-speaking Switzerland, the team quickly came to appreciate how Evernote’s web, desktop, and smartphone apps enabled them to work effectively on the road using their own devices. The data was captured in various forms; each team member kept a notebook of audio recordings, text transcriptions, and photos of sketches and diagrams—organized to individual preference.
Because the research was collectively kept in Evernote, it could be easily viewed by anyone on the team. As a project manager, Sandro was thus able to address the most challenging aspects presented by large-scale projects. His entire team was better informed of each other’s work, and discussing project updates became simpler and more efficient.
Migros Genossenschafts Bund, commonly referred to as Migros, is Switzerland’s largest supermarket, retailer, and employer. Its in-store restaurants and takeaway services also make it one of the country’s most important gastro-vendors.
Redefine teamwork with Spaces—shared workspaces that put the information you need at your fingertips.
Organize for your needs and flexibly share while working from anywhere. Enhance your workflows and integrate with apps you already use.
Bring people and info together as projects evolve so you’re always in sync. Completed work lives on as easily searched reference material.
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Find text in Office docs, PDFs, and images
Scan and search info from business cards
View and restore previous versions of notes
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Fast on-boarding and SSO implementation
Priority support and simple account billing
Maintain data continuity as teams evolve