Andela’s business model requires a lot of moving parts

Their goal: match Africa's most talented software developers with global companies looking for top tech talent. They rely on Evernote Business and integration with Salesforce to deepen communication internally. With this integration, Andela can quickly mix and share information from the database with rich-text notes to more efficiently match the right developers with each partner company.

“The coolest part of being at Andela is forging human connections between people who wouldn’t otherwise know each other,” said Evan Johnson, Director of Data and Analytics. But making those connections isn’t easy. They realized they didn’t have a good way to integrate rich-text notes with Salesforce data or to share that combined information across teams. They needed a better way to match the right developers with engineering teams half a world away.

“Before Evernote,” Johnson explained, “we had custom fields in Salesforce that we filled out as we went through the process. But you can’t easily transfer more nuanced data to the people who need it.” Evernote Business allowed Andela to add these details. The sales enablement team created Evernote templates that they use for lead discovery, so one document captures all the critical information for the deal, flowing through their CRM.

Founded in 2014, Andela invests in Africa’s most talented software developers and embeds them into global engineering teams. In the process, they’re catalyzing the growth of tech ecosystems across the African continent while solving the world's tech talent shortage.

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